IJIRAS | Issues | Years

This study examined electronic marketing and customer retention in selected food and beverages firms in Southwestern Nigeria. This was done to determine the effect of e-marketing on customer retention among selected foods and beverages firms in Southwestern Nigeria. Descriptive research survey based on cross-sectional mode was adopted. Data were collected…

This study examined electronic marketing and customer retention in selected food and beverages firms in Southwestern Nigeria. The objective is to determine the effect of e-marketing on customer retention among selected foods and beverages firms in Southwestern Nigeria. Descriptive research survey based on cross-sectional mode was adopted. Data were collected…

This study examined electronic marketing and customer retention in Southwestern Nigeria. It determined the extent of customer retention by the selected firms to know whether electronic marketing enhances customer’s retention. Primary data for this study were obtained through administration of questionnaire. The target population for this study consisted of members…

Inventory control is relevant to business resource management in order to achieve the desired level of effectiveness and efficiency. Inventory management has applications in both the industrial and service industries. According to previous academic study, just-in-time delivery is a beneficial method for guaranteeing that goods are delivered to clients when…

MICROCREDITS ANTECEDENTS AND SMES SURVIVAL DURING COVID-19; EVIDENCE FROM ONDO STATE, NIGERIA AWOSUSI, Temitope Charles-Ph.D, ACMA, CIPSMN, CPO, MNIM Department of Banking and Finance, Faculty of Administration and Management Sciences, Adekunle Ajasin University, Akungba Akoko, Ondo State, Nigeria Abstract This study investigated the antecedents of microcredits and SMEs survival during…

This study was conducted on the economic effects of fiscal policy growth with special focus on Nigeria for the period 1986 to 2019. Data sourced from Central Bank of Nigeria Statistical Bulletin were analyzed using Philips-Perron and Augmented Dickey-Fuller tests. Based on the outcome of the I(0) and I (1)…

ABSTRACT Over the years, attempts to explore the effect of foreign portfolio investments have always been correlated with aggregate economy, whereas, portfolio investments from abroad go into different sectors that make up the aggregate economy. Hence, this study departed from the norms and examined the relationship between foreign portfolio investment…

This study investigated Intangible asset and value relevance of accounting information. The broad objective of this study is to examine the effect of intangible assets on the value relevance of accounting information. The study adopted cross sectional time series data from 2012-2019 across eight (8) manufacturing firms. The secondary data…

The reliability of financial statements greatly depends on the qualitative and enhancing characteristics of financial reporting quality (FRQ), but over the years, the financial reporting quality has been criticized leading to application accounting software. However, the extent of effect of accounting software on FRQ remains uncertain. Consequently, this study examined…

The study looked at the relationship between corruption and economic growth in Nigeria between 1995 and 2019. Data from the Central Bank of Nigeria's statistical bulletins, the World Bank's Development Indicators, and Transparency International were used to create the series. The study used Johansen Cointegration and a Fully Modified Ordinary…