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This study examined the influence of financial management practices on the performance of consumer goods companies listed on the Nigerian Stock Exchange (NSE). The objective of this study was to examine the relationship between financial management practices (capital structure management practice, liquidity management practice, and investment management practice) and return on equity of listed consumer goods companies in Nigeria. This study adopted an ex-post facto research design. Data were sourced from annual financial reports of 10 selected consumer goods companies listed by the Nigerian Stock Exchange from 2013 to 2019. The cumulative result showed that financial management practices had a significant relationship with return on equity as confirmed (F = 62.779; P < 0.05). The study concluded that there was significant relationship between financial management practices and return on equity of Nigerian listed consumer goods companies. The investment management practice plays a key role in the financial management of a company by increasing the market value and return on equity of the business leading to the organization growth and increase in productivity. The study, therefore, recommends that senior managers of consumer goods should develop and maintain financial management policies to improve the financial performance of their respective companies. Keywords: Financial management, performance, consumer goods, returns on equity, Nigeria

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