Corporate Social Responsibility and Corporate Reputation in Lagostar Wire and Cable Company, Nigeria
This study aims at determining the effect of corporate social responsibility on corporate reputation in Lagostar wire and cable manufacturing company, Nigeria. Coming from the positivism paradigm and employing survey methods, the study utilized pre validated questionnaire to receive response from 121 out of 174 employees of Lagostar wire and cable manufacturing company. Descriptive and inferential statistics were employed to answer the study objectives while linear regression was used for the study hypothesis. Findings showed that with an index of less than 4.0, corporate social responsibility implementation and corporate reputation were low. Further findings with p value of 0.000, indicated a significant positive relationship between corporate social responsibility and corporate reputation. The conclusion therefore is that corporate social responsibility affects corporate reputation and the higher the implementation of corporate social responsibility, the better the achievement of positive corporate reputation. Based on the findings, the study therefore recommends that Lagostar wire and cable manufacturing company deploy workable strategies and financial/human commitments towards improving implementation of corporate social responsibility. Keywords: Corporate Social Responsibility, Corporate reputation, Manufacturing Industry, Lagostar, Wire and Cable. JEL Classification: M5, M140